A study from the American Academy of Dermatology reveals that a majority of respondents think they look better with a tan. 72 percent of the 7100 people surveyed admitted they find tanned people more attractive, and 66 percent said they think people with a tan look healthier. So even as we’re learning more about UV exposure and are taking better measures to protect ourselves, it appears that our perceptions of “tanner as prettier” are holding strong. [Edited from a post by Petra Guglielmetti, GLAMOUR, May 20, 2010]
It follows, then (and additional studies have found) that being tanned can boost one’s self-esteem. Also, the results from tanning are practical: If you’re suffering from blemishes or an uneven skin tone, getting a tan can help improve the texture of your skin. And there’s the lotions, made with skin enhancing ingredients that help moisturize and tighten the skin.